Over at Forbes.com, Reihan Salam had something rather unexpected but very welcome to say about the CEO of a major corporation:

That the success of the Kindle is good news for Amazon should go without saying. But it represents a remarkable environmental advance as well. The publishing industry in the U.S. felled roughly 125 million trees and generated vast amounts of wastewater. And, of course, physical books have to be transported by trucks, which generate carbon emissions, exacerbate congestion, increase traffic fatalities and cause wear-and-tear on already overburdened roads. One assumes that Bezos didn’t have the environment foremost in mind when he pushed the Kindle concept forward, yet he’s arguably done more to fight climate change by threatening hardcovers and paperbacks with extinction than any number of environmental activists.

Salam goes on to argue that Amazon will ‘win the internet’ through the Kindle and its rapidly growing ebook sales. I don’t know about that. What does it mean to ‘win the internet’? He only considers Facebook as a rival. What about Google? Android and ChromeOS are poised to dominate the mobile phone and tablet pc markets, putting Google into direct competition with the Kindle. Then there’s Google Search, Books, Voice, Gmail, Docs, Maps, Chrome browser, TV, and so on and so forth.

But bravo to Salam for daring to recognize in public the (probably unintended) positive environmental externalities of business decisions and technological innovation driven by profit-seeking amidst market competition — indeed, for daring to rank them on par with or above that of ‘altruistic’ environmental activists.

Cross-posted at Is-Ought GAP.