An organization called 10:10, whose mission is to promote a global campaign to get everyone to (voluntarily) reduce their carbon emissions by 10% starting in the year 2010, has produced what is perhaps the most ill-advised publicity campaign ever.
Apparently they thought it would be funny to highlight the allegedly voluntary nature of this campaign by, um, alluding to the very justifiable fears that many environmentalists are willing to impose their values on others by (deadly) force. It would be wonderful if everyone would make some small sacrifice to reduce their carbon emissions by 10%, so the campaign goes, but if you don’t want to, that’s cool. It’s your choice. No pressure. Red button pressed. BOOM!!! SPLATTER!!! Such a pity you made the wrong choice. Tee hee!
I’m not kidding. Watch the video below. But be forewarned: it is graphic.
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